ExSell
By Badri / September 26, 2017

How To Really Get What You Want!

A while back, when I was browsing the feed on LinkedIn, I saw a post which said "Call our team...

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QWICK
By Badri / August 23, 2017

Want Early Paying Customers?

As part of a Mentor panel at a Founder Institute session yesterday, I was answering questions from existing and wannabe...

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QWICK
By Badri / August 16, 2017

Launched/launching your product/service?

Kamesh (identity altered to protect individuals) came up with an idea to automate the correspondence and communication within an organization...

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ExSell
By Badri / August 13, 2017

What is the point of advertising if …

Ask any businessman or a sales person for his/her top priority and the answer invariably will be “to increase the business”....

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ExSell
By Badri / August 11, 2017

For once & forever, let’s relate to our customer

Just a few days ago, I heard the door bell ring and when i peeped out from the terrace, I...

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ExSell
By Badri / August 3, 2017

Way to go!!

This morning, my wife Geetha shared a very interesting experience.  She received a message from one of the jewellers she...

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ExSell
By Badri / July 27, 2017

Everyone, without exceptions, must sell.

For long, 'selling' was associated only with sales people and was looked down by most others. Its time to explode...

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ExSell
By Badri / July 15, 2017

How to handle the wrong customers?

Early this morning I was returning from Chennai Central station after seeing off my son.  I booked a shared ride...

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ExSell
By Badri / July 9, 2017

How can 15 = Startup Success?

The entrepreneurs who have participated in the recently concluded Founder Institute program (where I had the privilege to serve as...

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ExSell
By Badri / July 6, 2017

How often do you Ass U Me?

Last week, my phone's battery just died.  It wouldn't respond to charger and if it did once in a while,...

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VoIS
By Badri / June 29, 2017

Should I pay for validating my idea?

A couple of weeks back, an entrepreneur, who has been reading my blogs, wanted to run by me, an idea...

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ExSell
By Badri / June 23, 2017

As a Startup Founder, how can you powerfully network?

I was recently in a startup event and there were about 25 participants of which some were serious entrepreneurs, some...

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ExSell
By Badri / June 22, 2017

Have you ever used your own app?

Very often, we hear about how customer is the most important person and that businesses exist to serve the customer....

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ExSell, GRIP, IdeaToIPO, Investor Expectations
By Badri / June 14, 2017

Investor Expectation 3. Is the Problem real?

Even if the Strong Founders are clear about the customers, they may still be attempting to solve  a non-existent or...

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ExSell, GRIP
By Badri / June 13, 2017

Investor Expectation 2. Clarity on Target Customers

We had seen how Strong Founders strike a powerful resonance with the Investors and why that tops the list of...

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GRIP, Investor Expectations
By Badri / June 10, 2017

Investor Expectation No 1. Strong Founder(s)

As we have seen in the introduction, Investors seek much higher returns for their investments in startups.  They understand that...

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GRIP
By Badri / June 9, 2017

What are the Investor Expectations (IE) from Startups?

Welcome to a series of articles on the Investor Expectations (IE) from Startups who are potential Investees. Let me begin...

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ExSell, VoIS
By Badri / June 7, 2017

Why KYC is absolutely critical for your startup’s success!!

Last evening, an entrepreneur who has been in business for over a decade, was responding to my blog on the...

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QWICK, VoIS
By Badri / June 6, 2017

Launched but no customers yet?

The Founder of a Startup which is in marketing automation for businesses had recently approached me with a problem that...

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ExSell
By Badri / June 5, 2017

Button, button, what button do you press?

Like some of my earlier posts, this too is inspired by a personal event that happened some time ago. My younger...

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ExSell
By Badri / June 3, 2017

Never take your eyes off the ball

During a match, watching the scoreboard can be an obsession for commentators and the fans, but when the players themselves...

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ExSell
By Badri / June 3, 2017

Is your message like a jingle?

When you are reaching out to your prospects, do remember that like us, they also have a very limited attention...

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ExSell
By Badri / June 2, 2017

Two books that must be within a Founder’s reach anytime

The biggest strengths of a startup founder are agility and willingness to take risks. Agility: Founders of startups come across...

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ExSell
By Badri / June 1, 2017

If you really want to connect with your customers,

Good morning. 1. Sometime back, I saw an ad of an online bus ticketing company that I greatly admire, which...

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ExSell
By Badri / May 31, 2017

Competition is much MORE than what you think it is

I have often heard from Startup Founders mention during their pitches that they have no competition.  It was so amusing...

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ExSell
By Badri / May 31, 2017

Better get your Customer right before anything else

We saw how targeting every retailer, every xxx can severely weaken any business and more so a startup that has very...

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ExSell
By Badri / May 29, 2017

Your customer cannot be an after-thought

It’s great that we have figured out that Everybody Cannot be our customer but that helps only to a certain...

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VoIS
By Badri / May 27, 2017

Don’t go further unless you have validated your Idea

Kevin had an idea of letting shops share their promotions with nearby users using technology and rushed headlong into it. ...

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IdeaToIPO
By Badri / May 27, 2017

For Founders of startups keen on growing all the way!!

India’s Startup ecosystem has been growing by leaps and bounds in the last decade.  And suddenly in the past few...

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ExSell
By Badri / May 27, 2017

Everybody CANNOT be your customer

We have seen that if you want to be noticed by your potential customers only if you are able to connect...

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ExSell
By Badri / May 27, 2017

Do you want to be noticed?

I attended a startup event recently and the organizers were thoughtful enough to share a booklet with the names, contact...

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VoIS
By Badri / May 26, 2017

If you have a great idea

A few weeks back, a startup founder came to me to get his idea validated. The origin of his idea...

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