I attended a startup event recently and the organizers were thoughtful enough to share a booklet with the names, contact details and a brief description of the Sponsors, who are all startups. Of the 38 startups featured, only a few had taken care to craft the description to pique the readers and generate interest. The rest were casual sentences with jargons and hyped phrases like “India’s favourite aa& bb brand” (I’m deliberately leaving out identifying phrases). Most were about themselves and what they are doing.
If you are currently talking about yourself, your product or your business, you may be in for a very rude shock.
Nobody cares about who you are and what you do.
Everybody is so immersed in their own problems and issues that they don’t have the intention or the time to reflect on others.
The only way to get them noticed is to talk about them and how your offering can make a positive difference to their lives.
Being a startup means you have little or no brand awareness, fewer resources and an instant need to generate business.
Given this situation, a startup cannot afford to be casual in its communication and vague in its purpose.
Instead, it needs to be razor sharp in its target customer definition and then orient its entire bandwidth to connect to, converse with and convert the prospects into customers.
For example, when I say that I am a consultant it is so generic to create little or no interest to the people I meet. But when I introduce myself as ” Helping Startups Grow From idea to raising funds to scaling exponentially to IPO and beyond’ it may well resonate with a startup looking to validate the idea or raise funds in the near future and seeking to grow. The others may at best make a polite conversation and leave, which is good for him and for me.
If you really want to be successful as an entrepreneur, make sure that your fundamentals are sound. Invest your time in defining your customer and go all out.
Take advantage of ExSell Consulting Service in getting your business fundamentals right.
With best wishes and prayers for your success