- June
Posted By : Badri
Button, button, what button do you press?

Like some of my earlier posts, this too is inspired by a personal event that happened some time ago. My younger son was still asleep (holidays, late tv viewing, chill weather coupled with the comfort of the quilt and the bed can be a very alluring proposition to ignore)

I tried several ways of getting him up such as telling him its 8:30 already (as if it would make any difference), rubbing my slightly chill hand on his cheek which only caused him to snuggle deeper into the quilt, saying endearing words like “chella kutti, darling” and so on but nothing seem to make any difference.

And then I pressed a button that caused the desired result.

I just told him “Your friends Arun, Tejas and others are waiting for you downstairs” and within seconds he was up and running. He then peeped out of the window to confirm the veracity of my statement and when he did so he got ready for the day.

You might wonder, what’s so special about this to warrant a blog post?

It is very significant because very often in our various relationships and initiatives we keep pressing the wrong button(s) and wonder why nothing is happening.

Take for example, the interaction of a sales person with a customer or prospect.

Most salesmen keep pressing buttons like “Our company is ISO Certified or CMM Level 5 or we have offices in 298 countries (btw, there aren’t as many even in UN!!),” as if the prospects really care. Or we talk about the inherent client-server or cloud architecture in our product and fail to notice that our prospects are yawning or even gone to sleep like in the picture above. Or the dynamic FOSP (coined by me now so don’t google for it) technology that all our washing machines are equipped with. I can just go on and on but I’m sure you can see the validity of what I’m coming to.

Alternatively, he can press the button “You can safely buy online with 100% confidence because we are certified with the highest safety possible” and get their attention. Or tell them “Nothing, not even standing on it will cause any damage to our cell phone because it is made of polylithouysm (again my imagination is running wild)” and you have a rapt audience like the ones below.

The key to a successful relationship (professional or personal) lies in pressing the right buttons and by that I do NOT mean ‘manipulation’.

Talk to them or tell them about what they are interested in and suddenly you will find that you are branded as a brilliant conversationalist and even better a ‘well-wisher’.

And how to find what they are interested in?

Very simple: Keep asking them small non-intrusive questions about them and open up both ears fully. There is perhaps one in a thousand who is uninterested in sharing his/her thoughts, ideas with others, even strangers. With this gold mine of information, all you need to do is find things that would be of interest to them and press those buttons.

It requires a paradigm shift from ‘me’ to ‘you’ to cause this and it isn’t easy but it is really simple.

Engage with us on the ExSell Consulting Service to really understand the buttons to press in your own business and get your prospects fully attentive


  • I am afraid that even in the New Millennium, the people in general are still very cagey to express themselves out so openly and frankly on business related issues, even when they are down and out, leave alone when confronted with some genuine and well meaning queries, made all in their interests earlier on, as they tend to consider it as an invasion of privacy, if not as an intrusion into their commercial / economic domain !

    Thus Spake the New Age Sage !

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